Can this startup save the NFL? High-tech helmet aims to dramatically reduce brain trauma
A concussion crisis is impacting American football at all levels. One out of every three retired NFL players is expected to develop long-term cognitive problems; doctors are criticizing the NCAA for how it protects student-athletes from head trauma; and parents — from LeBron James to Brett Favre — are skeptical of allowing their children to play football due to safety concerns. The future of the NFL, the country’s most popular professional sport, hangs in the balance. Enter Vicis, a new University of Washington spinout that has developed an innovative helmet designed to mitigate the forces that are thought to cause concussions on the football field and in other contact sports. The founding team behind Vicis is impressive. Marver has over two decades of business experience in the medical device space; Chief Medical Officer Dr. Samuel Browd is the director for Seattle Children’s Sports Concussion Program; Chief Technology Officer Per Reinhall is the chairman of the UW Mechanical Engineering Department; and Chief Science Officer Jonathan Posner is an associate professor at the UW Mechanical Engineering Department and an expert in fluid dynamics.
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