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Facebook friends with your doctor: good medicine or ethically 'icky'?

Facebook friends with your doctor: good medicine or ethically 'icky'?

http://seattletimes.com/html/localnews/2018900764_socialdocs12m.html

Source: Seattle Times

To really get a patient's attention, say doctors, you must start from where they are. And where they are these days may be on their phone or computer, tweeting, texting, posting on Facebook.